Branding services that make your company stand out
ColorCreative is a branding services agency that creates and promotes brands that make life-long impressions
Price or quality are not the only factors influencing purchase decisions. The brand promise, mission, and identity are increasingly important.
A recognizable and loved brand is the most valuable asset your business can own. We are here to ensure that your brand perception is on-point.
Build an authentic connection with your audience by showcasing your purpose, mission, and values in a way that stands out with ColorCreative UK branding services agency.
Contact us to create awareness, trust, loyalty, and advocacy for your brand.
SERVICES
Company Branding Services
Brand Strategy
After in-depth research we formulate the brand strategy, which focuses on achieving the desired associations in the minds of your target audience and occupying a distinctive place in their mind.
- Research & Insights
- Brand Positioning
- Value Proposition
Corporate Branding
We apply our proven methodology to create powerful corporate brands that capture the essence of your organization. Stand out from competition with a compelling & memorable brand.
- Name & Tagline
- Logo & Identity design
- Brand launch and implementation
Consumer Branding
We equip your team with a consistent way to communicate about your brand by establishing a narrative foundation that would shape all your future communications.
- Product Naming
- Portfolio Architecture
- Product identity & Package design
Get a memorable brand that will generate loyal customers
WHAT WE DO
Our Projects
PROCESS
Branding Services Process
1.
Investigation & estimation
We listen to understand your goals and uncover the essence of your brand during the investigation stage of branding services.
Requirements Gathering.
Get a consultation with our Marketing and Branding service expert to talk about your company, goals, competitors, clients, and mission.
Project Estimation.
Our business analyst сrafts a branding proposal tailored to your goals and objectives.
Deliverables:
- Consultation with a Marketing & Branding expert
- Project Estimate
2.
Market Research
In-depth research that produces valuable insights to inform and shape the foundational elements of your brand.
Сompetitor Research.
Our branding services agency experts investigate your competitors, their branding, marketing, positioning, online presence, and customer sentiment towards them.
Customer Research.
We investigate what motivates your customers and impacts their choice by holding focus groups with your external and internal audiences, which also helps uncover their current perception of your brand services.
Audience Definition.
We understand the apparent and hidden needs driving the behavior of your clients, segmenting them into the defined customer segments and uncovering untapped customers.
Deliverables:
- Customer Persona(s)
- Competitor Analysis Chart
- Brand Sentiment Report
3.
Brand Strategy
We create your brand strategy, which consists of identity, mission, and positioning statements, as well as a core message and brand narrative.
Brand Positioning.
We ensure your offering occupies a distinctive place in the mind of the target market.
Value Proposition.
We investigate why people choose your and similar offerings and what drives their choice, to craft a compelling proposition.
Brand Mission & Core Message.
Our experts communicate your brand's purpose, objectives, and how it plans to serve its audience in an authentic and memorable manner.
Deliverables:
- Brand Mission
- Core Brand Message
- Brand Value Proposition
- Brand Positioning Statement
4.
Verbal Brand Identity
Words have power. We communicate brand narrative, mission, and positioning in the way most compelling to your customers, equipping your team with a consistent way to communicate about your brand.
Naming.
In some cases, a messaging approach change is not sufficient and your new brand will require a new name that will fit the overall strategy created during the branding process.
Brand Narrative.
Based on your Mission, our experts craft an exciting narrative that acts as a platform for your marketing and communications.
Brand Personality.
People think in pictures and not in words. When we have an unmet need, we play a “movie in the mind” seeing that desire met in a certain way. Our experts shape the way people feel about your brand to correspond with their unmet desires.
Deliverables:
- Brand Tone of Voice
- Brand Narrative
- Brand Personality Framework
5.
Visual Brand Identity
Once your objective has been defined, everything we design is driven out of strategy, ensuring that any design, photo, or video work conveys what you do and what you’re about in an impactful and authentic way.
Logo Design.
Our graphic designers come up with multiple logo variations that incorporate and communicate your brand personality.
Brand Identity Design.
We create elements characterizing your brand according to the brand strategy to set the tone and earn credibility for your brand.
Brand Guidelines.
We collect all the elements that make your brand unique into an all-encompassing guide that details typography, color palette, logo usage options, graphic devices, and much more, in the final deliverable of business branding services.
Potential Deliverables:
- Brand Color/ Visual Identity
- Logos and Icons
- Website Design & Development
- Sales Collateral
- Billboards & Banners
- Typography
- Packaging
- Brand Guidelines
- Presentations & Demos
- Ads
- Videos
ADVANTAGES
Why choose ColorCreative’s
Branding Services?
We understand your customers
Our motivations guide our every action. With deep branding expertise, we strive to understand your audience and uncover their drives & motivations. Gained insights are transformed into a powerful brand identity that resonates with your audience and creates lasting impact.
We focus on your uniqueness
We don’t come up with brands, we reveal them. Whether you’re a well-established company or a fresh start-up, there’s a vision behind your company, something great and unique that you bring to the world. Let us reveal your greatness and grow your brand through a perfect mixture of intelligent brand strategy and creative design.
We’re perfectionists
Our brand naming strategy considers ease of spelling, ease of pronunciation, memorability, countries where your company operates, meaning in different languages, legal availability, similarity to competitors, and more. We approach all other components of your brand identity with equal care, creating a powerful and impactful brand.
We make you look better
than competition
We make you look better than competition
Our experts pinpoing exploitable competitor weaknesses through market research and customer surveys. We uncover where your competitors are lacking and position your USPs to distinguish your brand in comparison and attract more customers.
COMMON QUESTIONS
Branding FAQ
What is a brand and what are branding services?
A brand is essentially an embodiment of the perception of your products. An easily recognizable identity that shapes and reinforces the reputation of your products or services.
It is what forms the first impression of your business for potential customers and encompasses how it feels.
The market identifies your business compared to your competitors via your brand. If you have a good one, you will stand out in a positive way.
Branding is the process of defining the required perception of your company that will align with your business strategy to occupy a distinctive place in the minds of your customers. We deliberately create all the elements that define your brand, to create and support the brand image we’re going to invoke in your customers.
Why is branding important?
Even if your offering is top-notch and has a distinctive edge over your competitors, marketing efforts can deliver subpar results if your brand isn’t distinctive and memorable.
Recall several water brands you know. Those are the companies that consider branding important, out of hundreds of water brands that you’ve encountered. Logically, they all satisfy the same physiological need with identical outcomes, yet they all feel different.
Branding is important if you want your brand to be recalled when your customers have a need that you can satisfy. Achieving that instant recollection requires a complex effort, starting with the right brand strategy that will be executed and fine-tuned over the years. That’s where branding agency services, such as ColorCreative Branding Services come in.
I’ve got a logo, isn’t that my brand?
A brand is much more than a logo! When you try to imagine an example of a company with a good brand, it’s not their logo that comes to mind, but rather feelings and emotions that are associated with their brand, their values, and perhaps even a slogan.
A logo alone doesn’t tell enough about your business to constitute a brand. Moreover, a poorly designed one can end up doing more harm than good by creating a wrong perception.
Your brand speaks volumes about your business:
- What your business stands for, what is its purpose?
- How your offerings differ from the competition.
- The experience your customers will get with your products/services.
- How well do you understand your customers? Their pains and motivations?
- Who is your ideal customer? How are your offerings perfect for them?
- And much, much more.
Your brand communicates who you are, what you do, and why you do it. Therefore it’s paramount that your brand identity – of which logo is a small but important part – clearly conveys your brand essence.
Contact ColorCreative for full-service branding.
What’s the difference between marketing and branding services?
Branding is the foundation of marketing. Your brand strategy informs the high-level approach to marketing, defining how to turn your current brand perception into the one you want to have. Your brand identity defines how every piece of marketing should look and sound.
In a nutshell, branding sets out the narrative your company wants to tell and lays the rules around how it communicates, and then marketing is the delivery mechanism for this message, a vessel that brings your brand into the world.
A strong brand results in superior retention, marketing performance, and revenue, while good marketing will spread brand awareness amongst your target audience faster and help you cultivate loyal brand advocates.
Marketing and branding are fundamentally different, yet they are closely linked. If your brand is great, but marketing is lackluster, the results will be unsatisfactory, and vice versa. They do pursue a common goal though: to help your business grow.
In the end, your best bet is to choose an agency that provides both branding and marketing services, such as ColorCreative, to achieve the maximum return on investment from your marketing.
What are branding assets?
Brand assets are easily recognizable elements that embody and constitute your identity.
Here are the most common branding assets:
- Logo
- Tagline
- Tone of voice
- Fonts & typography
- Brant Story & Narrative
- Product Design
- Colours
- Company name
- Product names
- Graphic elements
- Sales Collateral
- Presentations & Demos
- Billboards
- Animation
- Social media posts
- Uniform & Apparel
- Packaging
- Banners & Ads
- Videos
- Anything else that is distinct and indicative of your brand or individual products/services
REACH OUT
Contact us