IT Outsourcer Website
Project objective
Impltech was expanding their service lineup and investing more in long-term marketing strategies based on creating valuable and insightful content. They contacted us with a request to design a website to their exact specifications that would be a significant expansion to their current website and offer support for the new features they planned.
Unique Challenges
Highly technical service offerings
Our marketing and copywriting experts had to really immerse themselves in the field to understand all the particulars of impltech service offerings and communicate them to visitors in a comprehensive and elegant manner.
Custom infographics
Our designers cooperated with the representatives of impltech to ensure that all the graphic depictions of impltech processes were correct and corresponded with actual workflows.
Project Stats
Deliverables
IDENTITY
Branding
Impltech is a company with German heritage, so we followed their overall brand in developing their merchandise, making it strict and straightforward.
CORE
Homepage
For impltech homepage, we opted for a high-level overview of their company, without going into too many details in any particular area. The page details impltech services, project approach, industries they work with, success stories of their clients, and impltech industry insights, positioning the brand as a reputable provider with deep technical expertise and complex projects under the belt.
Process description
Software vendors can be notoriously hard to select, but that doesn’t have to be so. We’ve provided visitors with a high-level process description right on the home page, focusing on what they get at each step of the process. The block was done in a minimalist interactive format, so as not to take too much valuable space on the home page.
Outstaffing process
Clarity is the name of the game with complex services. We strived to make the complex simple with step-by-step straightforward explanations of the outstaffing services that uses illustrations to help users intuitively understand the process without having to read through each word.
Main Industries
It’s always better to show instead of tell. Impltech key industries selector build visual associations, showcasing the notable projects impltech has done for each of their core industries. On hover over, a mockup for the respective industry is displayed. Users can also click on the industry they are interested in and end up on a dedicated page that goes over the solutions impltech provides for it.
SOME MORE
Portfolio
The page dedicated to case studies is minimalistic, providing just enough info on each project to let the users understand whether the detailed project breakdown would be something of interest to them without becoming text-heavy and overbearing.
REACH OUT