Medline

Medline is a German web solution that helps hospitals optimize patient flow, equipment uptime, and employee performance.

Project objective

MedLine needed a professional landing page that will cover the benefits of their solution. They tasked us with developing a modern website that will generate interest for their medical web assistant.

Unique Challenges

Teasing the interest

MedLine intended for their landing page to be rather short. It had to serve as a product demo and be the start of their sales pipeline. We’ve had to provide just enough information to imply that there’s a deep functionality that can deliver amazing benefits without going into too much detail so that prospects know enough to want to book a demo but not enough to feel like they understand everything.

Conformity

Medline wanted their website to feel similar to their platform and mobile applications. ColorCreative designers applied the same color palette, fonts, accents, button styles, e.t.c. to achieve the uniform feel with the Medline app & web platform.

Project Stats

UI/UX Designer, Digital Marketing Manager, Web Developer, Copywriter
WordPress
Germany

Deliverables

Branding
Web Design
Web Development
Logo Design

IDENTITY

Branding

We’ve developed some merch for Medline that is a part of a welcome package given out to all employees as part of onboarding to make them feel a part of the family.

CORE

Main page

The main page of Medline focuses on their ecosystems and how it functions to optimize patient flow and simplifies the experience for both patients and hospital staff. We’ve alternated UI examples with custom illustrations and healthcare related imagery to create a straightforward experience that would build the right associations.

Features showcase

We’ve made the features showcase interactive. When the visitor hovers their mouse over the card, it changes to provide more details on the feature that piqued their interest.

Custom icons

Our designers created a set of custom icons for the Medline website. They are minimalist and provide the necessary visual associations without being too distractive.

Prominent call-to-action

As the Medline website is done in muted whites and blues, bright green accents stand out very well and attract the attention of visitors towards the most important actions.

They were transparent, and they gave us a complete overview of everything that was happening
I’ve hired СolorCreative to design a website for us that would showcase our mobile application and the solutions we offer to healthcare facilities. The website they designed achieves its intended goal. We were able to use it to tell people about our product and collect additional funding after it was released.
Alex Radovichenko
COO Raccoon Technologies
alex from raccoon company
The overall quality of their work was outstanding
Our shareholders were pleased with the new look and mentioned that the new website did a much better job at explaining our concept, purpose, and operations. They took charge of the project and were both responsible and professional in project execution. A great place to go to when you need a do-it-for-me kind of service.
Dmytro Tyshchuk
Project Coordinator, Ecash Investment Fund
dmytro ecash manager
We never had to wonder how our budget was being spent and what results were achieved
We were scaling up our operations and decided to invest more in our marketing. Our aim was to launch a series of insights into the world of digitalization to showcase the real impact software products can have on a company and share various applications of software development. They were absolutely transparent about pricing and were fully accountable for all actions.
Nataliia Konstantovych
Lead Product Designer, Impltech
nataliia product designer

REACH OUT

Tell us about your project

Contact Us