Raccoon.world
Project objective
Raccoon.World were pursuing two main goals: to drive downloads of their mobile application and to attract business clients with the benefits of their solution for corporate wellness.
Unique Challenges
Making complex simple
We’ve combined visual storytelling with concise and thought-out copy to explain the health benefits and purpose of the application in a simple to digest manner.
Differentiation
Brands often struggle to differentiate in the Healthcare industry filled with products that over-promise but under-deliver. It was imperative that we not only created a visual design that felt clean and in line with other premium healthcare websites, but actually showed how Raccoon delivers what it promises.
Project Stats
Deliverables
IDENTITY
Branding
We’ve designed some discerning elements for the representatives of Raccoon.World to sport while giving presentations and showcasing the capabilities of their application. The name badges were done in style common to healthcare providers to highlight their professionalism and industry affiliation.
CORE
Product page
The main page of Raccoon World focuses on their mobile application and the benefits it can bring to users. Visitors are met with the promise of reduced back pain and then shown step by step how the application would help them manage their pain.
CORE
Сorporate clients page
Corporate prospects are served another landing page that is more oriented on data and organizational benefits, such as reduced number of sick days due to improved employee health.
Gradual & relatable explanations
ColorCreative designers made all the illustrations not only informative but relatable. For instance, in the picture that shows the exercise example, the phone is leaning on the wall, implying that the user has put it that way to free his hands & do exercises.
Сlean & concise goals
In the about us section, we’ve described Raccoon’s organizational goals with clean and precise borderless cards. Each card has an icon that is interesting but not distracting and a thought out short copy.
Custom illustrations
Our designers created simple and easy to understand presentations using raccoon’s corporate colors to make hard-to-digest information understandable at a glance.
REACH OUT